Mexico City, Mexico
Brandmovers, Inc. is looking for a Digital Strategy Analyst with strong writing skills and experience in social media, SEO and web analytics to join its growing strategy team.
What we are looking for:
Brandmovers, Inc. is seeking a Digital Strategy Analyst with strong writing skills and experience with digital and social analytics. This position will be responsible for collecting, analyzing and reporting on campaigns with data and insights sourced from the web, online conversations and secondary studies. This position will play a critical role in driving improvements across our client campaigns and in new business development pitches. This position will also support client executions by ensuring accurate goal setting, tracking and measurement among existing accounts.
Provide ongoing analysis, insights and recommendations to various teams utilizing data, research and best practices from websites, mobile websites and other digital media to improve performance against digital goals and objectives.
Report writing and dashboard management leveraging several different tools such as online conversation monitoring and Google analytics to communicate the performance and benchmarking of digital properties.
Create ad-hoc reports and analysis as required in a timely manner.
Work with various teams to ensure accurate tagging for new site releases as well as continuously debug, optimize, and enhance existing implementation.
Help identify gaps in the data capture strategy (tools, server calls, automation, parameter tracking, etc.) and collaboratively implement enhancements.
Educate and train internal users on how to use analytics tools and understand data and reports.
Help document and educate other teams on the digital tracking capabilities, reports and processes.
Monitor the competitive environment, as needed, to provide updates on key competitors; flag and analyze the performance of new entrants.
Desired Skills & Experience:
3 to 5 years of experience in report writing and insights analysis including website analytics, social media monitoring and SEO analysis.
Comprehensive understanding of social media and major social media platforms.
Familiarity with Microsoft Excel and/or Statistics.
Knowledge of spreadsheet formatting, pivot tables, graphs, and vlookups a huge plus.
Strong proficiency in Microsoft Word and PowerPoint required.
Bachelor’s degree in Marketing, Business/Commerce, Communications, Economics, Mathematics, Statistics or similar field.
Bilingual (Fluent in Spanish and English)
This is a fulltime position.
Salary based on experience and skill set. Benefits include vacation time and medical insurance.
Principals only. Resumes from recruiters, freelancers or subcontractors will not be considered for this position.
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